From the Last Decade, India has increased travel and tourism by over 10 million. The Indian travel and tourism industry is prospering enormously. It contributed 7.3% to India’s total GDP (Gross Domestic Product) in 2021. And it also provided 90 million jobs to the people.
But, we are relatively far behind several other small countries like Singapore and Hong Kong. This study will help you with more knowledge about the struggles and difficulties alongside the deep prospects of the Indian tourism industry.
“Challenges & Problems Of Indian Tourism”
1. Lack of Proper infrastructure or foundation
An established framework of the foundation includes lots of elements. Proper transportation facilities, health facilities, stability. Also, uninterrupted connectivity and other human resources are mandatory for enduring tourism.
India is positioned 48th in the ICT readiness component. And India also has 34th rank in the health and hygiene components of the WEF’s Travel and Tourism Competitiveness Index, 2020. But, this is not a proud moment for us. This mirrors the poor quality of infrastructure in our nation. And the main cause for this is the improper allocation of financial resources for the tourism sector.
In 2020-21, India has raised the budget for Tourism and travel. India has raised funds of 2026.77 crores allocated for a prospering and promising sector like tourism.
2. Human Resources & Planning
Highly skillful and potential men or women hold an inevitable part of the tourism sector. A Huge number of skilled men or women with different levels are required to sustain the growth of our Indian travel and tourism business. Also, the skill up-gradation of the people already employed is a must.
In the past years, there was an exploding increase in workers for other sectors like banking, engineering, and medicine. Also, this gradually prompted a reduction in the human resources available for the tourism sector. So Currently, there is a high demand for the workforce in both the hospitality and tourism sectors.
3. Insufficient Digital Promotion and Marketing
Grand promotion and suitable digital marketing push are excessively indispensable for a nation’s travel industry improvement. The Digital marketing of the Indian Tourism industry is not to the point yet.
Also, the travel industry has moderately less contrasted with other tourist destinations. In India, the financial banking sector helped the advancement of the travel and tourism businesses.
Currently, India needs a colossal move from conventional marketing techniques. Also, we need a modern approach to marketing in India Tourism.
4. Taxation issues with Indian Tourism
High taxes on the entire production for the airline facilities, hotels, and tour operators. Those are highly expensive. That is the most significant reason for losses to other less expensive countries when it comes to tourism.
For instance, consider the price of air tickets. It varies in all 29 states.
5. Security issues
Security is one of the Major Challenges of Indian Tourism. Increasing the rate of Sexual Abuse of women, Theft, Credit Card Fraud. Moreover, Identity Theft, Food Poisoning, Terrorism. Also, Public Violence is affecting Indian Tourism to a high intent. Also, Major Crisis Like COVID-19 highly affects Tourism to get Going.
PROSPECTS OF INDIAN TOURISM
India has a gift with the most prominent diversity in culture. In Addition, geography and art pull in a colossal measure of voyagers to the nation. Different new forms of tourism are offering in recent years are also helping to build up the country’s tourism industry.
Medical tourism, eco-tourism, adventure tourism, and cruise tourism have gained tremendous popularity and attention among foreigners. Now and have the potential for high growth shortly. The Himalayas are the greatest assets of India in adventure tourism.
The Tourism industry for India is a beautifully prospering and promising field. Taking sufficient measures to confront the difficulties presented and further enhancing the prospects can guarantee unlimited chances and development of the nation.
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