A major change observed worldwide, is the growing concern over health risk associated with consumption of food with residues of agro-chemicals used in production.
This heightened awareness about health and environmental issues has generated interest in alternative farming techniques – one of which is “organic farming”.
Organic foods and Organic Products are minimally processed to maintain the integrity of the food without artificial ingredients.
However, a major conversion of conventional agriculture to organic agriculture will depend on several reasons-first and foremost being whether the consumers are interested in organic foods and organic products and whether they are willing to pay price premiums for these goods. Second, foreseeing the customer demand is the retailer willing to venture into organic retailing and provide……
