Quick Strategies given by Mr. Suresh Nanda, Chairman, The Claridges Hotels & Resorts stated that…
The need of the hour is for the hospitality sector to strategically take steps for survival, build capacities and services for revival, and thrive once the pandemic is brought under control!!
It may not be possible to completely overwrite the economic impact of the disruption.
There are likely to be changes in growth, and a longer disruption could invariably lead to some closures and setbacks.
The Indian hospitality industry won’t be able to withstand the onslaught of COVID 2.0 unless survive, revive, and thrive, emerge as the biggest priority areas!!
SURVIVE: Adaptability is essential for survival. While the suspension of global tourism has hit the Indian industry hard, it is time for us to pay greater attention to the domestic demand. Millions of Indian tourists travel to overseas destinations every year, but, with international destinations being out of bound, they would look for quality domestic alternatives.
REVIVE: Hospitality companies and businesses across India are using this time to reset their operations, and re-strategize how they want to conduct processes, business activities and ensure efficiencies in the post-pandemic world. The circumstances are disruptive, but, they offer ample learning and transformation opportunities too.
THRIVE: Apart from the existing domestic travelers, there is now an opportunity to cater to the 25 million Indian tourists who throng global tourism hotspots in their quest for experiences. By creating quality and unique experiences closer at home, the industry operators can turn this audience into patrons.
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