The concept of microbrewing is not very new in the US and the UK. The microbrewing movement began in both the United States and the United Kingdom in the 1970s. However, microbrewing existed in Europe for centuries and subsequently spread to other countries. But here, we are going to talk today about the Micro Breweries business in India.
Table of contents
- What is Microbrewery?
- What is the Marketability of Micro Breweries Business in India?
- How can you start your Micro Breweries Business?
- Choose a Theme and Design for your business.
- The second step is choosing the proper location.
- Raising capital for your business is the next step.
- You need all the information about the machinery.
- Licenses and Permissions are the next steps.
- The next step is taking Care of the quantity and quality of production.
- Marketing is the most crucial step for your Micro Breweries Business in India.
What is Microbrewery?
- A microbrewery is a brewery that produces small amounts of beer. The quantity of beer that microbreweries make is comparatively less than large breweries. Thus, often such microbreweries are independently owned.
- Originally the term “microbrewery” was given the name considering the size of breweries. But it gradually became famous for its approach to brewing flexibility, adaptability, experimentation, and customer service.
What is the Marketability of Micro Breweries Business in India?
Let us go through some stats according to the report added by ResearchAndMarkets.com. In terms of volume, the beer market was valued at 5,533.73 Mn liters in 2020 and is expected to reach 9,004.74 Mn liters by 2025, expanding at a compound annual growth rate (CAGR) of ~10.89% during the 2021 – 2025 period.
Based on product type, the market can be segmented into strong, mild, and craft beer. The strong beer segment contributed the largest revenue share in 2020. But, Craft beer is estimated to be the fastest-growing segment during the forecast period. The strong beer segment is expected to reach 5,728.16 Mn liters in terms of volume by 2025 continuing to be the dominant segment. The craft beer segment is expected to grow at a rate of 108.59% in terms of volume over the forecast period.
How can you start your Micro Breweries Business?
You can start a Micro Brewery Business in India just like any other small business. >> However, there are a few things you must keep in mind before starting the brewery. And a few of such things are market analysis, location, and also state laws.
So, let us see the step-by-step procedure to start a Micro Brewery in India.
Choose a Theme and Design for your business.
The theme and design must suit the style of your target market and what you are going to serve.
The second step is choosing the proper location.
Be very careful while choosing the location. You have to follows the laws regarding the choice of location for opening Micro Breweries business in India. The place should be spacious and easily accessible to your target customer base.
Raising capital for your business is the next step.
The lease, Machinery, Cost of Production, Marketing, Distribution are a few major expenditures. Apart from these, cash flow is also necessary to run the business smoothly. Keep all of these costs in mind while raising capital for your business.
You need all the information about the machinery.
A brewery needs a separate water tank, water softener machine, fermenters, etc. It also requires many other types of machinery based on the size and type of your product.
Licenses and Permissions are the next steps.
You are eligible to apply for license and permissions only after raising the capital, getting the land, and purchasing machinery. After that, you need a Liquor/brewery license, Company Registration, Commercial Electricity/Water Line, Water and Wate disposal, and many more.
The next step is taking Care of the quantity and quality of production.
You need to analyze the demand and need of your customer base constantly. Accordingly, make improvisation and innovation in your products. Sometimes you might also need to change the menu if required.
Marketing is the most crucial step for your Micro Breweries Business in India.
Marketing helps you reach your target customers faster. It provides you more reach to the customers. To grow the business, you need marketing at its best.
So, now you know quite a bit about what microbrewery is, and how to start a microbrewery business in India. Are you ready to open one of your own microbreweries? Comment us below.
