We’re all drinking a lot more wine and from a pleasing array of countries. The Indian wine industry rapidly increasing its market after the second strike of the ‘COVID pandemic’.
The past few months under the lockdown during the pandemic have been difficult for all people. Locked inside homes and barred from going out. Also, pause on our various interests. This COVID Pandemic has caused quite a stir in the lives of people.
For wine lovers, the scenario isn’t very different. When it comes to the Indian alcohol consumption market… whiskey, vodka, rum, and beer have always been clear winners. Crawling behind with a consumption pattern of almost a million or so is the wine industry.
The excessive exposure to new cultures, Western concepts, overseas education, social media, and rapidly changing demographics are getting large wine consumption in India.
Current Trends of in Indian Wine Industry
India, with its young population, changing trends, and an understanding of status choice are becoming parallels to most Asian markets where there is an acceptance and growing preference for wine, especially in the upper and middle classes.
If we see the consumption in recent years, it has increased tremendously. From the year 2017, the sales of wine have grown faster than of spirits and beer in the country. The hospitality sector has quickly picked up the wine trends in India and is booming. We have a bright future both in terms of producing and consuming wines.
Over the past couple of years, there has been a fascinating and counterintuitive trend in the tourism industry. More and more further industry leaders around the world are embracing wine.
Owners now invest time and effort while selecting wines for their hotels. Nowadays, industries are taking the initiative to understand different varieties of wine, countries of origin, and regions.
There’s another trend in the market for drinkers who are vegans. With social trends and millennial preferences, consumers are becoming aware of vegan wines, and a lot of vegan-only and vegan-friendly wines have been introducing in the sector.
In the context of hospitality, wines are making their way into functions, events, weddings. Wines remain especially gift for status-conscious Indian consumers. It has been viewing as a sophisticated and stylish drink compared to whisky, scotch, and rum. Wine has gained humongous popularity in the market.
Some facts from Indian Wine Academy:
There are more than 300 wine importers in India, and also the number is growing every year. India has its domestic industry(Indian wine industry), with Sula Vineyards, Indage, and Grover Vineyards among the top Indian vineyards and wineries. looked…
Collectively, they control 90% of the market, and their products are the “value for money.”
How is the Wine market growing in India?
- The domestic wine industry has an annual turnover of just Rs 600 crore now — global wine sales were to the tune of $327 billion in 2018 — Sula Wines accounts for over 60% of it.
- Wine production in India is concentrated in Maharashtra (85-90%) and Karnataka (5-10%), while Goa and Himachal Pradesh represent less than 5% of the output.
- The country’s wine sector is more than a decade old. The Total production of Wines is nearly 2 crore liters annually & consumption stands at 1.5 crore liters per year. Exports barely account for 10% of the total stocks; however, going ahead potential for exports looks favorable and is likely to grow faster. There are around 110 wineries in India, including 72 in Maharashtra.
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