Well, What do you understand by audience analysis? The Audience analysis is the process of gathering information about the people in your audience so that you can understand their needs, expectations, beliefs, values, attitudes and likely opinions.
The Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes and beliefs. Taking an audience-centered approach is important because a speaker’s effectiveness will be improved if the presentation is created and delivered in an appropriate manner. FYI, Identifying the audience through extensive research is often difficult, so… audience adaptation often relies on the healthy use of imagination.
Here’s some keynotes about Importance of The Audience Analysis.
Benefits of Understanding Audiences : When you are speaking, you want listeners to understand and respond favorably to what you are saying. A key characteristic of public speaking situations is the unequal distribution of speaking time between speaker and audience. As an example, the speaker usually talks more while the audience listens, often without asking questions or responding to any feedback.
Audience-Centered Approach to Speaking : In public speaking, you are speaking to and for your audience. Thus, understanding the audience is a major part of the speech-making process. In audience-centered speaking, getting to know your target audience is one of the most important tasks that you face. You want to learn about the major demographics of the audience, such as general age, gender, education, religion, and culture, as well as to what groups the audience members belong. Additionally, learning about the values, attitudes, and beliefs of the members of your audience will allow you to anticipate and plan your message.
Finding Common Ground by Taking Perspective : You want to analyze your audience prior to your speech so that during the speech you can create a link between you, the speaker, and the audience. You want to be able to figuratively step inside the minds of audience members to understand the world from their perspectives. Through this process, you can find common ground with your audience, which allows you to align your message with what the audience already knows or believes.
Gathering and Interpreting Information : Audience Analysis involves gathering and interpreting information about the recipients of oral, written, or visual communication. You might also use a questionnaire or rating scale to collect data about the basic demographic information and opinions of your target audience. These examples do not form an all-inclusive list of methods to analyze your audience, but they can help you obtain a general understanding of how you can learn about your audience. After considering all the known factors, a profile of the intended audience can be created, allowing you to speak in a manner that is understood by the intended audience.
Practical Benefits for the Speaker : Understanding who makes up your target audience will allow you to carefully plan your message and adapt what you say to the level of understanding and background of the listeners. Two practical benefits of conducting an audience analysis are (1) to prevent you from saying the wrong thing, such as telling a joke which offends. and (2) to help you speak to your audience in a language they understand about things that interest them. Your speech will be more successful if you can create a message that informs and engages your audience.
